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Uber Launches Ride Pass for Discounted Rides

Hot off the heels of Lyft, Uber has launched a “subscription” pass called Ride Pass. It differs a little bit from Lyft’s model in that it’s a subscription for discounts, not rides.

Starting at $14.99, Ride Pass allows for a 15% discount across all UberX, Uber Pool and Uber Express Pool rides in a given month. Only in Los Angeles does the service cost $24.99 per month.

(In Los Angeles, Ride Pass “will [soon] get additional benefits on e-bikes and scooters… for no additional cost.”)

The service is being unrolled in five cities:

  • Austin
  • Denver
  • Los Angeles
  • Miami
  • Orlando

The package is meant to protect riders against surge pricing more than anything else, which only seems a bit meh to us. Paying for a “discount” is not really a discount.

Obviously, it is meant to incentivize riders to at least meet the savings threshold, and therefore, ride more. Given that surge pricing is completely unpredictable, it doesn’t seem like a smart thing to sign up for if the goal is to save money.

By comparison, Lyft’s $299 monthly subscription plan includes 30 rides, capped at a $15 value.



[Uber]

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