This is singlehandedly the best marketing campaign ever.
There was a barf bag museum. Yes, it was real.
It's okay to need a minute.
Dramamine hosted the pop-up museum on April 3, featuring four of America's preeminent barf bag collectors, including collections consisting of hundreds of bags amassed over 5+ decades from around the world and, even, space.
One said collector has collected over 7,500 barf bags from 1,000 different airlines.
There was a barf bag from the space shuttle. There's also a Scandinavian barf bag with reindeer barfing up ice. This sh*t is priceless.
Those lucky enough to attend received barf bags filled with Dramamine products, and popcorn, which also means a part of me died inside. (In case you missed it, there is an independently-run barf bag site where you can search and see barf bags online.)
For those that don’t know, the barf bag was invented by a man from North Dakota named Gilmore Schjeldahl in 1949. The barf bag was also invented in the same year as Dramamine.
Apparently, the barf bag is also going extinct, directly or indirectly by the advent of dramamine. (I have noticed it has been a while since I've seen one.)
The barf bag is an easy souvenir. First, it's flat. Second, there here are only so many life-altering thoughts that one can have in transit.
It is still possible to view the mini-documentary which had its worldwide premiere yesterday online—this is so, so amazing, btw, forreals—and shop designer barf bags from the Last Barf Bag.
There is even a limited edition barf-bag puffer jacket dropping for $7.50 on April 17 at 12pm EST as a nod to Dramamine’s 75th anniversary.
*Excuse me while I go expense our company credit card on the entire barf bag collection and find the Dramamine marketing director, so we can continue giving you hard-hitting travel information such as this.
In the film credits, Dramamine ends up acquiring one of the largest barf bag collections from a barf bag connoisseur, for which I am sure, his wife couldn’t be happier.